While working with Divers Direct, I helped cultivate an online community by teaming up with a great photography company in the area and sponsoring The Blue Wild photo contest.  Thrill seekers and adventurists alike; diving enthusiasts are stimulated mainly by stories and pictures, so naturally I was inclined to help create an “Events” community that allowed them the opportunity to meet at exotic locations, dive with sharks, etc and share their passion together. This provided very positive results for us.  Along with the Events page and Facebook, I have also helped structure the Diver’s Direct Scuba Blog by facilitating the diving community with a place to gather and retaining new subscribers on daily basis.

Our social media ambassadors at the 2012
BCS championship game in Miami

As a sponsor of the Entrepreneurial Organization of South Florida, I submitted a proposal and was awarded the opportunity to give social media support at the 2013 BCS National Championship game in Miami. My submittal included social media ambassadors, who encouraged engagement throughout the night, as well as an on-site Twitter real-time feed and text campaign. This opportunity gave Socially Engaged great high-profile exposure with ESPN, and provided me with a wealth of knowledge from working with a national media giant. 

It has been my privilege to work with Barrington Irving, the first African American to fly around the world solo. He was named National Geographic’s emerging explorer in 2012, while I represented him. His online community is a blend of those very passionate about his mentoring of young minds, and the adrenaline junkies who imagine what it’s like flying around the world exploring new lands. Both types reacted well to information I provided about success stories from children in his classes, blended with exciting photos from all of the places he’s been. Along with his Facebook page, we also created a custom website for his non-profit company.